Whiskas Brandbook

For Kantar Vermeer I’ve worked on the design for the Whiskas brand purpose. They were asking themselves ‘What is the main reason that would enable us to have bigger impact on the lives of cats and their owners?’ The answer was found through the unique power of storytelling. Over 600 cat-owners participated in an online mass qualitative survey across Russia, UK & the US and this resulted in the Whiskas global brand purpose book.